A business's brand can draw consumers in or potentially alienate them. Organizations often invest huge amounts of money to develop a brand and market to consumers. A company's logo or trademarked image can play an important role in setting it apart from the...
Many commercial transportation companies operate with relatively small profit margins. After providing a competitive wage for their workers, investing in vehicle maintenance and paying for other operating expenses, they may have very little left over to pay out as...
Your website is your company’s window to the world – and, in today’s business environment, it’s arguably more important than any brick-and-mortar storefront might ever be. That means that you need to make sure that you protect it (and everything on it). One of the...
In recent years, the Federal Motor Carrier Safety Association (FMCSA) has overruled two attempts by individual states to impose stricter rules regarding rests and breaks on drivers passing through their territory. That may be about to change. The FMCSA recently...
Employers in California must carefully abide by both federal and state wage rules. Federal rules include requirements to maintain certain payroll records even after someone leaves a company, as well as minimum pay standards and overtime pay requirements. Several...
To stand out from the competition, your business needs to be unique. This is where intellectual property comes in. Trade secrets are an important part of intellectual property. They relate to unique methods, practices, designs and processes. If your trade secrets fall...
Cost management is a key component of operating a successful transportation business. After factoring in maintenance, wages and fuel expenses, some transportation companies may have relatively small profit margins. Keeping vehicle maintenance costs as low as possible...
As a business owner, it’s crucial to protect your intellectual property (IP). You must also ensure you do not infringe on anyone else’s IP rights, as doing so could prove expensive. The development of artificial intelligence (AI) systems has made this even more...
Offering goods and services for a competitive price is the cornerstone of any business. This has always been the case, even before the development of the Internet. However, there is no denying that the online realm has changed the way that most businesses operate. In...
Embracing new technology in your trucking can be difficult and expensive. It might be hard to see how it will benefit you and why you need to invest. After all, things are just fine the way you’ve been doing them right? With so much new technology and the...
