Protecting your company logo

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The services that your company provides are key to its success. Pricing, quality and timely delivery can all boost your reputation significantly. You’ve also got to think about marketing and branding too.

One of the more recognizable aspects of any successful company is its logo. You’ve had your new logo designed, you’re happy with it, and now you want to find ways to legally protect it. How can you go about doing this?

Make sure the logo is unique

A designer has worked hard on your logo and you genuinely believe they have come up with something unique. However, given the number of companies out there, it’s always best to make sure. The last thing you want is to invest money in new equipment and signage only to be challenged by another company that thinks you have stolen their branding. The US government has a trademark search facility that you can utilize during this process.

Incorporate your logo into your business name

Ensuring that your company name and logo are incorporated can give you some extra protection. If your logo contains different initials to the company name, then this could raise some eyebrows.

Don’t forget about your website

In recent decades, most businesses have decided to utilize the internet. It’s important not to neglect this part of your company when it comes to intellectual property protection. Including trademark protection and terms and conditions of use in your website can help secure your logo and branding.

Intellectual property law can be tricky to navigate on your own. With the right legal guidance behind you though, you can take the necessary steps to secure your brand.