Despite untimely obituaries written for brick and mortar stores, your everyday physical stores staved off extinction. Lately, they've also started to pick up some wins over online sellers, as they not only defend their business models but also strike back. As we kick off 2019, these brick and mortars appear to be finding new hope.
Ever since retailers like Amazon showed up on the scene it seems like brick-and-mortar stores have been fighting off blow after blow as online retailers took over seemingly every industry. But on June 21, 2018, the brick and mortars landed an unexpected blow to their online retailer opponents.