Larson & Gaston, LLP


Intellectual Property Archives

Protecting intellectual property protects your business

Intellectual property is an important asset for any business. Every startup needs to consider how it can protect its ideas and plans for the future. It has to protect its products and its way of doing things. Intellectual property comes in many forms, but knowing how to protect it is important.

How Facebook is tackling intellectual property infringement

In the era of social media, companies have unprecedented opportunities to connect with their customers. However, with this inundation of information—that can be viewed and shared with the click of a mouse—comes elevated risk that a company brands could be misused or abused. May companies have developed social media policies, which dictate the ways in which their content may be used. However, policies alone have not proven adequate at thwarting the pervasive problem of intellectual property infringement on social media.

China takes strides to combat intellectual property infringement

For years, China has been known as a haven for cheap knock-offs, a veritable outlet mall of fake iPhones, Prada handbags and Nike running shoes. And it’s not just smaller items that are subject to counterfeiting; Chinese counterfeiters have been known to replicate entire American cars.

What companies can do to secure their trade secrets

Intellectual property can refer to many different legal elements. Intellectual property can be ideas, or tangible objects. They can be patents, copyrights, and trademarks. The umbrella that is IP law is quite a bit wider than many people may realize. Another area of intellectual property law that doesn't always pop into your mind when you hear the phrase "intellectual property" is trade secrets. 

Long IP slog in China: seminal trademark victory for New Balance?

Readers looking for a strong example of company perseverance in the Darwinian environment that marks international business might be hard placed to find a better representative than sporting shoe maker New Balance.

Why more retailers are becoming tech companies

When you think about Louis Vuitton, do you think of a fashion company or a tech company? When you pose the same question about food delivery company Blue Apron, do you see a fresh food provider or a tech company? The question over this distinction is becoming ever more common as more companies want to establish a footprint in the digital marketplace.

Lawsuit alleges copyright infringement in new Tupac Shakur biopic

Protecting intellectual property in California is just as important for artists and writers as it is for large businesses and companies, if not more so. In fact, for writers, their written work is their product and their livelihood, and without protection of their rights to the profits from their creations, they might never receive compensation. A recent example is that of a magazine writer who has filed a copyright infringement lawsuit regarding articles he wrote about the late musician Tupac Shakur.

What's in a "P?" Plenty, says a protective PayPal.

The time-honored and oft-litigated standard relevant in adjudging trademark lawsuits focuses squarely on confusion. That is, courts are routinely asked to consider whether an alleged infringing use of a protected mark is sufficiently similar in look and feel to reasonably promote confusion in a consumer as to the source of the mark.

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