Readers looking for a strong example of company perseverance in the Darwinian environment that marks international business might be hard placed to find a better representative than sporting shoe maker New Balance. Indeed, New Balance has consistently displayed an...
When you think about Louis Vuitton, do you think of a fashion company or a tech company? When you pose the same question about food delivery company Blue Apron, do you see a fresh food provider or a tech company? The question over this distinction is becoming ever...
Protecting intellectual property in California is just as important for artists and writers as it is for large businesses and companies, if not more so. In fact, for writers, their written work is their product and their livelihood, and without protection of their...
task for him or her to name even a single one of the King's storied hits from bygone decades. Elvis has, well, panache. And what is eminently notable about that -- especially for marketing executives with well-attuned sales antenna -- is that the aura that surrounds...
The time-honored and oft-litigated standard relevant in adjudging trademark lawsuits focuses squarely on confusion. That is, courts are routinely asked to consider whether an alleged infringing use of a protected mark is sufficiently similar in look and feel to...
It appeared that the Arthur Andersen and Andersen Worldwide network, one of the five "Big Five" accounting firms, was recently poised to rise from the ashes after the Enron and WorldCom accounting scandals. The network even announced its reconstitution under the...
What centrally defines the marketing power or financial force that underlies a dynamic business or creative individual? Although many things go into the equation, of course, we would modestly submit that the bottom line is inextricably linked with branding, which is...
Artists, musical groups and companies - whether California-based, national or international - all have a few things in common, and one of those things is usually having a logo. A logo represents the group or company's personal brand and is associated with them, for...
If you're lucky enough to be part of a smart team of ambitious and enterprising California entrepreneurs, there's probably a lot on your plate at the startup you're either envisioning or actively developing. Things are probably in a swirl, with product ideas and lines...
The attorneys at the firmly established Los Angeles business and commercial law firm of Larson & Gaston, L.L.P., represent a diverse clientele with passion and diligence across a wide spectrum of challenges and opportunities. One of our practice areas is the realm...
