Being proactive about trademark protection can have a significant impact on the success and longevity of a company. Trademarks are vital assets that distinguish a business from its competitors and build brand recognition among consumers. There are, ultimately,...
Brandalism is a term used to describe the intentional defacement or alteration of a brand’s logo, tagline or other visual identity elements. This can be done in many ways, such as graffiti, unauthorized use of a brand’s logo or parody ads that mock or satirize a...
Filing a provisional patent can be an important step for inventors or businesses that want to protect their invention or product without immediately incurring the costs of a full patent application. A provisional patent application is a temporary application that can...
The corporate world is competitive and your business is always looking for ways to get ahead and stay ahead. You have fair prices, quality goods and services and an honest reputation. This makes you a favorite among people within your community. Nonetheless, you are...
There are very few markets that remain untapped. This doesn’t mean you cannot succeed in your chosen sector, but it does mean that you need to stand out from the crowd. One of the most simple, yet effective, ways to do this is through your logo. A logo may not sound...
An original idea, invention or trade secret can set your business apart, increase its value and give it a competitive edge. However, as your market competition grows, so does the risk of intellectual property (IP) theft. Basically, intellectual property theft happens...
As a business, you need to protect your intellectual property and take care not to infringe on anyone else’s property rights. A failure to do either could lead to a complex dispute and preventing problems is generally far easier than resolving them. Here are three...
There are very few markets that remain completely untapped. This means that whatever line of business you enter, it can be tricky to make it. It’s certainly possible though, with the right methods, technology and branding. These unique components of your business...
If you have a business idea such as a name, invention or symbol, it helps to seek legal protection for your work. In so doing, you will establish rightful ownership while preventing unlawful use or abuse of your property. There are several ways to protect your...
The services that your company provides are key to its success. Pricing, quality and timely delivery can all boost your reputation significantly. You’ve also got to think about marketing and branding too. One of the more recognizable aspects of any successful company...
