Any sports fan who actively follows college competition knows just how huge a spectacle that can be at the so-called “D-1” level. Major top-tier programs across the country (one might quickly think of the USC Trojans and UCLA Bruins for a local...
When litigation involves super-sized technology companies battling over software with marketing implications in the online universe, it's hardly surprising that corresponding dollar figures are high. Like in the billions. Just how many billions yet remains to be seen...
Intellectual property is an important asset for any business. Every startup needs to consider how it can protect its ideas and plans for the future. It has to protect its products and its way of doing things. Intellectual property comes in many forms, but knowing how...
In the era of social media, companies have unprecedented opportunities to connect with their customers. However, with this inundation of information—that can be viewed and shared with the click of a mouse—comes elevated risk that a company brands could be...
For years, China has been known as a haven for cheap knock-offs, a veritable outlet mall of fake iPhones, Prada handbags and Nike running shoes. And it’s not just smaller items that are subject to counterfeiting; Chinese counterfeiters have been known to...
Intellectual property can refer to many different legal elements. Intellectual property can be ideas, or tangible objects. They can be patents, copyrights, and trademarks. The umbrella that is IP law is quite a bit wider than many people may realize. Another area of...
Readers looking for a strong example of company perseverance in the Darwinian environment that marks international business might be hard placed to find a better representative than sporting shoe maker New Balance. Indeed, New Balance has consistently displayed an...
When you think about Louis Vuitton, do you think of a fashion company or a tech company? When you pose the same question about food delivery company Blue Apron, do you see a fresh food provider or a tech company? The question over this distinction is becoming ever...
Protecting intellectual property in California is just as important for artists and writers as it is for large businesses and companies, if not more so. In fact, for writers, their written work is their product and their livelihood, and without protection of their...
task for him or her to name even a single one of the King's storied hits from bygone decades. Elvis has, well, panache. And what is eminently notable about that -- especially for marketing executives with well-attuned sales antenna -- is that the aura that surrounds...
