A business's brand can draw consumers in or potentially alienate them. Organizations often invest huge amounts of money to develop a brand and market to consumers. A company's logo or trademarked image can play an important role in setting it apart from the...
To stand out from the competition, your business needs to be unique. This is where intellectual property comes in. Trade secrets are an important part of intellectual property. They relate to unique methods, practices, designs and processes. If your trade secrets fall...
As a business owner, it’s crucial to protect your intellectual property (IP). You must also ensure you do not infringe on anyone else’s IP rights, as doing so could prove expensive. The development of artificial intelligence (AI) systems has made this even more...
Offering goods and services for a competitive price is the cornerstone of any business. This has always been the case, even before the development of the Internet. However, there is no denying that the online realm has changed the way that most businesses operate. In...
Being proactive about trademark protection can have a significant impact on the success and longevity of a company. Trademarks are vital assets that distinguish a business from its competitors and build brand recognition among consumers. There are, ultimately,...
Brandalism is a term used to describe the intentional defacement or alteration of a brand’s logo, tagline or other visual identity elements. This can be done in many ways, such as graffiti, unauthorized use of a brand’s logo or parody ads that mock or satirize a...
Filing a provisional patent can be an important step for inventors or businesses that want to protect their invention or product without immediately incurring the costs of a full patent application. A provisional patent application is a temporary application that can...
The corporate world is competitive and your business is always looking for ways to get ahead and stay ahead. You have fair prices, quality goods and services and an honest reputation. This makes you a favorite among people within your community. Nonetheless, you are...
There are very few markets that remain untapped. This doesn’t mean you cannot succeed in your chosen sector, but it does mean that you need to stand out from the crowd. One of the most simple, yet effective, ways to do this is through your logo. A logo may not sound...
An original idea, invention or trade secret can set your business apart, increase its value and give it a competitive edge. However, as your market competition grows, so does the risk of intellectual property (IP) theft. Basically, intellectual property theft happens...
