The corporate world is competitive and your business is always looking for ways to get ahead and stay ahead. You have fair prices, quality goods and services and an honest reputation. This makes you a favorite among people within your community.
Nonetheless, you are always looking to expand and you and your team have recently come up with a company slogan for the purposes of marketing. Some of the most famous brands such as Nike, Coca Cola and Mercedes all have unique slogans. The slogans help ensure that the company name sticks inside the consumer’s thoughts.
If you were to use any of the slogans of the companies mentioned above, it’s almost certain that you would face a legal challenge. This is because companies protect their slogans and other unique branding aspects. How can you do the same for the slogan you have created?
One of the most effective ways to protect your slogan is to register a trademark. This is done by completing a form and sending it to the United States Patent and Trademark Office (USPTO).
Firstly, you’ll want to carry out a trademark search, which lets you know if anyone else has registered the slogan or something similar. If they haven’t then you can begin the registration process. You’ll need to give USPTO information both about your slogan and why it is so pivotal to your company, thus warranting protection.
If you are successful in having your trademark registered, protecting it doesn’t stop there. You’ll need to keep an eye out for companies trying to mimic your branding. The best way to secure your brand is to have legal guidance behind you when it’s necessary to take action.