Larson & Gaston, LLP


Big Businesses Compete to Go Green in Effort to Win Over Consumers

In an increasingly difficult retail market, companies are constantly looking for ways to attract customers. One of the latest efforts is seeing big business going green to win over consumers.

With a growing call to limit our impact on the environment, companies like Target and Walmart are looking to get on board, with hopes of using green efforts to bring in customers. One step toward this is Target's announcement that it will install solar panels at 500 of its stores in the United States. Target's plan is meant to compete with Walmart, which is implementing its own plans to be more environmentally friendly, while also responding to a customer base that has indicated an importance in seeing the companies they shop at take action on this issue.

The green initiatives have also been growing over time, with Target first beginning the solar program in 2011. The growing efforts are an attempted response at increasing data showing consumers are cognizant of environmental issues and want to see companies take charge. While a large portion of consumers may take action with their wallets on companies that do, or do not, implement green initiatives, not all consumers are able financially able to make those decisions. However, as the Forbes article discusses, companies see benefits beyond increased consumer satisfaction, as these environmental changes in the way businesses run can also provide benefits in the way of tax credits and simple changes that save costs, such as by printing less.

With the retail industry struggling forward, it's important for businesses to be aware of what competitors are doing to win over customers and to try unique ideas of their own to build their client base and also potentially cut costs. In order to develop these ideas, it is important to have an experienced legal team on your side to help remain competitive in an ever-changing market.

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