When you create your company, you focus on your goods, services, and assets. Your brand is designed to incorporate these items, and the intellectual assets you gather become very important to keeping up your business's appearance. You focus your time and energy on developing your branding through hours of research, graphic design planing and engineering. When you're finished, you've created an individual identity for your business that you don't want others to steal or copy.
If a competitor gets the intellectual property information needed about your company, it's possible that it could use the property for its own gain, exploiting the work you've already done. Your business's style or inventions could be copied or cheap imitations could be made for sale at a price that undercuts yours. This is the last thing you want to happen if you don't have a copyright or other protection in place. By the time you can stop the other business, it could have already taken much of your profits.
It's important to protect your intellectual property as much as possible. That means registering your copyrights, trade name and service marks. On top of that, you should make sure you handle infringement claims and Internet disputes, protecting your property as much as you can.
Protecting your trade secrets is important as well. If you're hiring employees, you can do this by having them sign nondisclosure and confidentiality agreements. With these agreements, the employees are stating that they will not share information with other parties. If they do, you have a legal right to pursue them for the infringement.
Our website has more information about this topic and others to help you understand how the right legal documents can protect your business.