Readers looking for a strong example of company perseverance in the Darwinian environment that marks international business might be hard placed to find a better representative than sporting shoe maker New Balance.
When you think about Louis Vuitton, do you think of a fashion company or a tech company? When you pose the same question about food delivery company Blue Apron, do you see a fresh food provider or a tech company? The question over this distinction is becoming ever more common as more companies want to establish a footprint in the digital marketplace.
Protecting intellectual property in California is just as important for artists and writers as it is for large businesses and companies, if not more so. In fact, for writers, their written work is their product and their livelihood, and without protection of their rights to the profits from their creations, they might never receive compensation. A recent example is that of a magazine writer who has filed a copyright infringement lawsuit regarding articles he wrote about the late musician Tupac Shakur.
task for him or her to name even a single one of the King's storied hits from bygone decades.
The time-honored and oft-litigated standard relevant in adjudging trademark lawsuits focuses squarely on confusion. That is, courts are routinely asked to consider whether an alleged infringing use of a protected mark is sufficiently similar in look and feel to reasonably promote confusion in a consumer as to the source of the mark.
It appeared that the Arthur Andersen and Andersen Worldwide network, one of the five "Big Five" accounting firms, was recently poised to rise from the ashes after the Enron and WorldCom accounting scandals. The network even announced its reconstitution under the company name of Arthur Anderson, although the legal name of the partner is MoHala Enterprises d/b/a Sundial Consulting. However, the announcement proved premature.
What centrally defines the marketing power or financial force that underlies a dynamic business or creative individual?
Artists, musical groups and companies - whether California-based, national or international - all have a few things in common, and one of those things is usually having a logo. A logo represents the group or company's personal brand and is associated with them, for better or worse. Protecting rights to a logo is important, especially when someone else is profiting off its use without permission. The musical group Run-DMC recently filed a copyright infringement lawsuit for unauthorized use of its logo.
If you're lucky enough to be part of a smart team of ambitious and enterprising California entrepreneurs, there's probably a lot on your plate at the startup you're either envisioning or actively developing.
The attorneys at the firmly established Los Angeles business and commercial law firm of Larson & Gaston, L.L.P., represent a diverse clientele with passion and diligence across a wide spectrum of challenges and opportunities.